Marketing Manager EMEA & APAC (M/F/D)

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Why VMRay

As Marketing Manager EMEA & Asia Pacific Region (M/F/D) your main focus is to help drive revenue for the regional sales team by building pipeline. Your focus is new customer acquisition, lead nurturing, cross selling and upselling. You have a strong relationship with all sales team members in your region and as well as with the other members of the Marketing team. You report to the VP of Marketing. The position is based on home office in one of the EMEA time zones and comes with a commitment to liaise with people from different time zones.

Your Responsibilities
  • You own and drive the lead generation & nurturing activities for the region, focussing on the customer needs and progression of prospect through the funnel

  • You own the marketing plan and media mix to drive lead generation & nurturing, including physical and online events 

  • You monitor, report on and own the regional pipeline health

  • You identify the opportunities to capitalize on global campaigns and the central website ( to customize them to needs of the region 

  • You develop, own and control your own budget

Our Requirements
  • You have hands-on experience in developing and implementing digital marketing campaigns

  • You are familiar with MQLs and SQLs

  • You understand conversion rates & nurturing campaigns in Salesforce and Pardot

  • You are able to work independently, demonstrate strong initiative and ownership for all marketing concerns within your territory

  • You are the voice of your rapidly growing region in the sales and marketing teams, understand the local flavour of what works and what doesn’t in different geographies, vertical markets, and main personas

  • You can draw on experience in Cyber security and make fact-based decisions
  • You are a team player

  • You have an excellent written and spoken command of the English and German language, other European or Asian language are an advantage

  • Willingness to travel up to 25%

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