- Why VMRay
Innovative Environment: Shape the future of threat intelligence by staying at the cutting edge of cybersecurity advancements
Impactful Role: Your insights and strategies will directly influence our product direction and market success
Collaborative Culture: Work alongside a passionate and talented team that values innovation, creativity, and customer-centricity
Career Opportunity, Advancement and Development
Opportunity to Work with a Leading Cybersecurity Company
A Collaborative, Innovative, and Inclusive Team Environment
- Your Responsibilities
Develop and execute integrated marketing plans tailored to EMEA and Asia markets, aligning with regional sales goals and market dynamics
You own & drive the lead generation & nurturing activities for the region, focussing on the customer needs and progression of prospect through the funnel. You monitor, report on and own the regional pipeline health
Iterate the customer journey and how we address it for persona in buying centres in your region
Own, design and implement demand generation campaigns including webinars, trade shows, roadshows, and digital marketing efforts. You collaborate with cross-functional teams to localize campaigns or drive global campaigns, ensuring messaging resonates with target audiences in your markets
Use data-driven insights to optimize campaigns and support the sales pipeline, aligning with overall company goals
Manage marketing initiatives with channel partners and resellers, creating joint campaigns and co-marketing activities to expand market reach
You develop, own and control your own budget.
- Our Requirements
7+ years of Marketing experience in cybersecurity
You have an excellent written and spoken command of the English and German language, Arabic, other European or Asian language are an advantage
Hands-on experience developing and implementing digital marketing campaigns
- You are familiar with MQLs and SQLs, understand conversion rates & nurturing campaigns in Salesforce and Pardot
- You are Pardot & SFDC literate, ideally certifiedAbility to work independently, demonstrate strong initiative and ownership for all marketing concerns within your territory
You are the voice of your rapidly growing region in the sales and marketing teams, understand the local flavour of what works and what doesn’t in different geographies, vertical markets, and main personas
You must be a team player
You can draw on experience in cybersecurity and make fact-based decisions
The position is based on home office in one of the EMEA time zones and comes with a commitment to liaise with people from different time zones. Willingness to travel up to 25% is also required