- Why VMRay
We are seeking a hands-on and results-driven Global Demand Generation Manager (M/F/D) to own and drive pipeline growth, driving revenue for the U.S. market, paving the way for global growth. This role will be responsible for end-to-end demand generation, including planning, budgeting, execution, and ROI evaluation. The ideal candidate will be a data-driven, hands-on leader with deep expertise of the cybersecurity industry and in multi-channel marketing, but also 1st experience with account-based marketing (ABM), and other revenue generation strategies.
If you’re a strategic leader passionate about building and scaling global demand generation, apply today!
Why VMRay?
Lead global and U.S. demand generation in a fast-growing, high-impact role
Work in a collaborative and data-driven marketing environment
Collaborative Culture: Work alongside a passionate and talented team that values innovation, creativity, and customer-centricity
Career opportunity, advancement and development
Opportunity to work with a leading cybersecurity company
A collaborative, innovative, and inclusive team environment
At VMRay, our purpose is to liberate the world from undetectable digital threats. Led by reputable cyber security pioneers, we develop best-of-breed technologies to detect unknown threats that others miss. We empower organisations to augment and automate security operations by providing the world’s best threat detection and analysis platform. We help organisations build and grow their products, services, operations, and relationships on secure ground that allows them to focus on what matters with ultimate peace of mind. This, for us, is the foundation stone of digital transformation.
- Your Responsibilities
Global Demand Generation Leadership;Define and execute the global and own the US demand generation strategy to drive pipeline and revenue growth including strategic planning, budget allocation, execution, and performance optimization
Campaign Execution & Optimization: Develop and implement campaigns that engage different personas including the technical champion and key decision-makers. Continuously analyze and refine campaigns to maximize lead quality, conversion rates, and ROI
Collaboration & Alignment: Work closely with Sales, Regional Marketing, Product Marketing, and Content & Online experts to ensure alignment on messaging, targeting, and pipeline goals as well as improve lead flow and scoring with Revenue operations team
Data, Analytics & Reporting: Own demand generation performance metrics, providing insights on pipeline contribution, CAC, ROI, and campaign effectiveness. Utilize marketing automation (Pardot) and CRM tools (Salesforce) for tracking, reporting, and optimization
- Our Requirements
7+ years of experience in demand generation, growth marketing, or digital marketing, preferably in B2B tech or cybersecurity
Proven track record of owning and managing demand generation strategies in the U.S. market, including budget management and ROI analysis
Expertise in marketing automation (Pardot) and CRM tools (Salesforce)
Strong background in ABM, digital marketing, paid media, and pipeline acceleration
Data-driven mindset with the ability to translate insights into action
Experience leading and scaling global demand generation programs
Experience in cybersecurity, SaaS, or enterprise technology marketing
Familiarity with ABM platforms (6sense, NRich, Demandbase, or Terminus would be a plus
Understanding of complex B2B sales cycles and buyer personas is beneficial
